That feeling you have, that feeling deep down in your gut that you’re getting ripped off…
It’s not just a feeling. It’s real.
You are getting ripped off.
And if you don’t make a move quickly, it may only get worse for you.
You see, the agency you’re spending thousands of dollars a month with to create SEO content has been cheating you.
And cheating you bigtime!
They’ve known for months now (maybe longer) that what they’ve been doing would eventually catch up to them.
But they don’t care.
And as long as you stay in the dark, and you keep sending those fat checks…
They’ll keep on coming up with BS excuses as to why your content isn’t as “popular” as it used to be…
And why it’s getting downranked, or even de-ranked.
Yes, de-ranked.
Now, for whatever techy terms and gobbledygook they spew out on your monthly conference call, remember this…
It’s all a lie. A big, fat, lie.
Stop. Sending. Checks.
And if you’re in a contract, try to get out of it.
You see, the keyword rich content you’re paying for, which the agency’s expert copywriters have been producing for you…
It isn’t written by the agency’s expert copywriters, and it’s not written by any copywriter at all, for that matter.
It’s written by Ai.
Now, you may be thinking, “who cares?”
If the Ai content seems good, makes sense, is readable and has (in the past) been well ranked… who cares?
Well, Google cares.
And you should care too because the world’s largest search engine has already begun penalizing Ai “writers.”
How?
By downranking loads and loads of Ai generated content.
See, the same content you’ve been paying thousands of dollars a month for, could soon be worthless, if it’s not worthless already.
And…
Even if you’re using Ai yourself to create SEO content… STOP!
You’re wasting your time. Because that too could be worthless.
But you don’t have to believe us. You can look it up for yourself.
If you have a few minutes, Google this: Ai content downranked
See the results?
There sure are a lot of them, right?
Now, if you don’t have time to read through the thousands of results, here’s some snippets of a few of the top ranked one’s for you:
TheVerge.com says, “The company (Google) says that it is doing a better job of downranking content that exists only to summarize other content” … i.e., Ai content.
Or how about this doozy from Gizmodo…
“Google Says It’s Purging All the Ai Trash Littering Its Search Results.”
Yep, Google’s taking out the garbage. And that might mean the garbage you’re paying for.
So, what does this mean for your business?
Well, simply put…
You’re wasting money, and if your agency is using Ai to generate content, not only are they robbing you blind, but that content could very well end up in the dumpster (if it’s not there already).
With that in mind, here’s what you should do.
Be sure, 100% sure, that the agency you hire is using real, expert human copywriters. And ask to talk with them (the copywriters) on the phone or ask to see them on a Zoom call.
Ask them about their writing strategy, their writing structure and how they conduct research. Be sure they’re real people, 100% real people.
Now, it’ll cost the agency a whole lot more money to hire human copywriters than it costs them to use Ai, but that’s their problem, not yours.
They shouldn’t charge you a penny more to have a real writer write real content.
And if they try to, it’s a pretty good “tell” that they were previously “writing” with Ai, and now have no choice but to pivot to human copywriters.
But don’t fall for a price increase, you shouldn’t have to pay a penny more for real writers.
It’s your business and it’s your money, not theirs.
Oh, and by the way…
This article was written by a human copywriter. A real life person who’s not afraid to answer real life questions on Zoom calls. You can even see my face!