Privacy Policy

Makaira Media (“makairamedia.com”) is a digital marketing company that constantly strives to provide excellent customer service and transparency to our advertisers, customers, and users engaging with advertising from our clients. Your privacy is very important to us. As such, this privacy policy explains how information is collected or used to create and maintain Makaira Media services for use by our clients. Please note that we are not responsible for the information collection practices of websites linked to our site. We encourage you to review those sites’ privacy policies before submitting any private information.

What information do we collect?

Makaira Media does employ a variety of methods for collecting information about those that visit our Internet properties. Such methods include:

Cookies:

A “cookie” is a small file that is sent to your computer when you visit a website. This enables us to store user preferences, track user trends, and monitor search patterns. A cookie aggregates non-personally identifiable information about the visitors to our website. A cookie does not collect personally identifiable information that is unique to you, such as credit card numbers, bank accounts, social security numbers, home addresses, email addresses, and other personal information.

We use non-personally identifiable cookies to improve the quality of Makaira Media’s services and to better understand how users interact with us. We do not and cannot use cookies to retrieve individual, personally identifiable, information about you from your computer unless you knowingly and willingly provided such information.

The cookie technology cannot obtain information from your hard drive or pass on a computer virus. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some makairamedia.com features or services may not function properly without cookies.

If you want to learn more about cookies, or how to control or delete them, please visit http://www.aboutcookies.org for additional information.

Pixels/Web Beacons:

Makaira Media uses third-party applications throughout our website which do rely on pixels, or a tiny image embedded on the web page that allows us to know you have seen the page. They also allow us to create, update, and read our own cookies.

Device IDs:

A Device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device. Device IDs are accessible by Publishers and can be passed to Makaira Media with a request. These Device IDs do not enable Makaira Media to identify individuals, but rather can be used for certain advertising purposes. They can be used to limit the number of times a specific advertisement is presented to the same device, track a device to show that the device interacted with an ad (i.e. “clicked” on it, watched a video ad, or downloaded an application as a result of an advertisement). If Makaira Media stores a Device ID, it would be for these advertising administrative purposes, and would not be used to create profiles of end-users over time. Makaira Media may also partner with third parties that have their own methods of identifying a device. These can be used as described above, or in some cases can be used for the purpose of supporting third-party targeted advertising solutions. Where these solutions are employed, Makaira Media will work with our Exchanges or otherwise endeavor to provide end-users with the ability to opt-out of these solutions.

Why does Makaira Media collect this information?

Makaira Media collects some anonymous information each time you visit makairamedia.com so we can improve the overall quality of your online experience. We collect your IP address, referral data, browser and platform type. You do not have to register with Makaira Media before we can collect this anonymous information. We do not collect any unique information about you (such as your name, email address, etc.) except when you specifically and knowingly provide such information.

Makaira Media assigns an anonymous ID number to your requests and links the following additional data to that number: the date and time you visited makairamedia.com, and the links upon which you chose to click. Like most standard website servers, we use log files to collect and store this anonymous user information.

We analyze this information to examine trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. makairamedia.com may present links in a format that enables us to understand whether they have been followed. We use this information to understand and improve the content of makairamedia.com.

Makaira Media may also develop statistical user profiles of generic consumer needs and interests by collecting both internet browsing and online purchase data, along with phone user information. This improves our audience targeting and therefore our core products. Some Makaira Media services may use marketing technology to allow advertisers to supplement non-personally identifying demographic information, such as age, gender, area code, or ZIP code, to the non-identifiable profile data.

Does Makaira Media share user information with others?

We may share aggregated general information about our site with our corporate partners or clients. Examples of this include the daily number of unique visitors or how many users clicked on a advertisement. Aggregated data does not contain any personally identifiable information that could be used to contact or identify you.

We may share personally identifying information to other companies or individuals in any of the following limited circumstances:

• We have your consent.
• We provide such information to trusted businesses or persons for the sole purpose of processing personally identifying information on our behalf. When this is done, it is subject to agreements that oblige those parties to process such information only on our instructions and in compliance with this Privacy Policy and appropriate confidentiality and security measures.
• When required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a criminal investigation, a court order, or legal process served on our website. We may also share your personal information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of makairamedia.com’s terms of use, or as otherwise required by law.