The numbers are huge…

Well over 50% of online transactions are performed on mobile devices. Moreover, in B2B marketing alone, 70% of companies utilize videos to connect with their audiences. These numbers only show how important mobile video ads are in promoting the growth of your business.
But are you creating the right kind of videos?

Here’s some tips.

Short-form videos belong to the top content marketing trends that you’ll have to embrace. In some platforms for mobile ads, like Instagram, up to 120-second videos are allowed. Meanwhile, Facebook’s Feed, Messenger, and Marketplace support videos with a maximum length of 240 minutes. However, as a general rule, keep your video ads short.

Think about attention spans.

For Facebook, 15-second mobile video ads or less are recommended. With this length of mobile ads, you can expect social media users to finish your video. Some video ads are even 6 seconds short and are suitable for in-stream placements and Stories. Hence, if you’re using videos that were not initially meant for mobile video ads, make sure to edit them as shorter versions. This way, you can attract a larger audience.

According to the research that Meta and Nielsen conducted, up to 47% of a video ad value is achieved in the first three seconds. Furthermore, 74% of the video campaign value is created in the first 10 seconds. This means that you should catch your audience’s attention within the first three seconds. Present the most compelling part of your content within those crucial first three seconds, so you can relay your message and increase your chances for conversions.

Similar to capturing your audience’s attention right at the beginning, you should also showcase your product or brand message early on. Doing so will let potential customers not only learn about you, but also remember your brand and products.

In old TV campaigns, logos and brand names were usually highlighted at the end of the commercial. You should do the opposite in modern video ads to instantly build a connection with consumers. Nowadays, consumers have the ability to skip past ads, so it’s important to grab their attention immediately.

By efficiently increasing brand awareness, you can gain customers’ confidence in your products and services. Thus, it becomes easier to get the ROI from your campaign.

As your branding and advertising partner, Makaira Media makes sure you’re targeting the right digital marketing mediums that your audience values the most, at the most cost effective and highest-converting rates. With our proven, personalized, and forward-thinking strategies, you can reach new heights in your brand.

Among consumers, 92% watch videos without sound. Moreover, 50% of them consider captions important, especially since they view the videos with the sound off. These figures suggest the need for agencies to offer a sound-off option when creating mobile video ads.

This way, you can accommodate their needs, especially when your audience is in public places or simply prefer silent viewing. Use clear and simple captions with a legible font, and attractive graphics as well.

Did you know that 94% of the time, people hold their mobile devices vertically? So, if you want to reach a larger audience, use the correct formatting; keep your video ads in portrait and square formats. For example, 4:5 vertical video ads are suitable for Instagram and Facebook.

Businesses know how important calls to action are in boosting conversion rates. But instead of using the typical CTAs like “Download Now” or “click here,” try to highlight the benefits of clicking by saying “Order with free shipping!” If you’re making a mobile ad for a strategy game, for example, you can have a CTA like “Level up your soldiers HERE to win!”

With these effective and more personalized CTAs, you can turn more potential customers into paying ones.

From slow motion and 3D elements to split screens and time lapses, try, test, and analyze different techniques to make your video ads stand out and increase engagement. Don’t stick to a single style you utilized in the past. Rather, continue to be more innovative, and always check your stats.

At Makaira Media, we create exceptional visual content while allowing you to connect with a wider audience and accelerate your brand growth…. And we continually test and upgrade for maximum results.

Final Thoughts

To gain higher returns from your mobile video ads, apply the best strategies, like using specific CTAs, offering a sound-off option, quickly capturing audience attention, and more.

Whether you need professional assistance with digital marketing strategies, branding, content creation, copywriting, ad ideation, social media marketing, or media buying…

Makaira Media is well equipped to accelerate the growth of your business. Schedule a free consultation with us today, so we can provide the right digital media solutions for you.