As a business owner or manager, you know how important it is for your business to be easily seen online. You want to be everywhere, after all.

But with all the different strategies available in today’s digital marketing world, it can be hard to decide which tactics will work best for your company — and it may be even harder to stick with one.

That’s why content marketing has become an essential plan of attack when trying to enhance your branding or business. But not all content marketing is created equal. We’ll explain in a moment, first…

Content marketing provides numerous benefits for small and medium-sized businesses (large ones too) but getting started may seem daunting at first. We’re here to help! Today, we’ll explore why content marketing matters, the emergence of a new content marketing trend, and what steps you can take today to ensure your business stands out.

If you’re new to the game, you’re probably wondering what content marketing is and why it’s so crucial.

Content marketing, in a nutshell, is the process of creating and distributing relevant and valuable content to attract, engage, and retain customers.

It’s an essential tool for any business looking to grow its customer base and build brand loyalty while solidifying relationships with its existing customers; in hopes of them becoming repeat buyers.

Content marketing materials cover everything from blog posts and articles to social media posts and videos, anything you can think of that brings your message across in an engaging way.

But here’s the thing: content marketing is about more than just promoting products or services. It’s also about positioning your brand as an authoritative source in your industry, providing real value to your customers that goes beyond what you can offer them through a product or service.

1. Increased Brand Awareness

Content allows you to tell stories about your brand or products that can help create an emotional connection with consumers. You can further nurture this connection by using content to share news and updates about your company and products or services. Content also allows you to showcase your products, how they work, and your knowledge on topics related to your industry which can help establish your brand as an authority in your field.

By increasing your brand’s visibility through content creation, you make it more likely that potential customers who are not yet aware of you will see your brand.

Quality content also encourages users to share it on their social media channels, resulting in an even broader reach for your business, at no cost!

2. Enhanced Customer Engagement

Content offers an excellent way for brands to interact with their customers meaningfully.

For example, providing helpful information or answering FAQs builds trust between you and your customer and gives them an idea of how knowledgeable you are.

Brands use polls and surveys to gain valuable feedback from their audience while showing them that their input matters.

3. Increased Leads and Sales

Content isn’t just good for raising awareness, it’s also an effective tool for lead generation and sales conversions.

By providing valuable information related to your product or business, potential customers can make informed decisions about you — which ultimately increases chances for a conversion.

You can use content such as e-books or whitepapers as lead magnets — providing value in exchange for contact information from prospective customers. You can use this information to nurture those leads until they’re ready to purchase your products.

4. Costs

Finally, content creation doesn’t have to cost much money, if done correctly.

Writing blog posts or creating videos doesn’t require much overhead cost compared to other forms of marketing, such as traditional TV advertising, print ads, or other media buys.

Additionally, if done well enough, you may even be able to attract attention from influencers willing to promote their products or services free of charge — which translates into even more exposure at no additional cost.

However, not all content marketing is created equal.

There is an emerging content marketing trend called content marketing advertorial SEO that you absolutely must be aware of.

Marketing copywriters have been writing keyword rich content with search engine optimization in mind… for years now. And, for much of this time, especially a decade ago, it’s been rather simple. Target a keyword, write around it and voila! You’re ranked and getting free traffic.

But…

Times have changed. With hundreds of thousands of marketers competing for the same keywords, standing out from the crowd has never been more important. The newest trend in content marketing is advertorial style content; or “content marketing advertorial SEO.”…

Why? 

It really sticks out… and it really converts!

Advertorial content, if you aren’t familiar with it, is content that is keyword rich, offers users an intriguing reason to finish reading it… and clandestinely pushes a sale.

Simply put, advertorial is advertising disguised as content, or editorial.

Advertorial SEO content is keyword rich and designed for free search engine (SERP) rankings, with the ultimate goal of turning your incoming traffic into instant buyers…

And that’s without ever having to pay hefty ad-buy fees.

But even as this is becoming the new trend, almost nobody’s properly using it… at least not yet!

This leaves a wide-open field for your company to take advantage of. In fact, the window of opportunity may last well into this year before the competition catches on…

If you’d like to see some real-world examples of content marketing advertorial SEO in action, give us a call and we’ll share some of the work we’ve done for our ecstatic clients, and show you how you can create this kind of highly converting content too!

Book your free strategy call with an expert content marketing advertorial SEO specialist, HERE